Meta’s Frequency Capping – A Game-Changer for WhatsApp Marketing

Tue, 11 Mar 2025 10:26:24 +0000

With businesses leveraging WhatsApp for marketing and customer engagement, ensuring that messages don’t overwhelm or annoy users is crucial. To address this, Meta introduced Frequency Capping, a feature designed to limit how often businesses can send messages to the same user. This regulation helps maintain a positive user experience while ensuring businesses achieve optimal engagement.